Residuals Are Where the Story Leaks Out

Significance is a siren. Residuals are a flashlight. Big picture: “something differs.” Cell by cell: “this is where.” Overrepresented. Underrepresented. That’s the texture of truth. Don’t stop at the headline. Trace the imbalance to its cause. What rule, habit, or policy would produce exactly this pattern? Change that… not everything. Precision beats drama. Want better

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Eight Tiny Experiments for Choosing Tests That Tell the Truth

One-sentence test choice  Write the test you’ll use in one sentence that a smart non-statistician would accept. If you can’t, you’re not ready to analyze. Direction audit  State your directional hypothesis on paper. Circle the observation that would make you retract it. If you can’t find one, you don’t have a hypothesis… you have a preference. Ambiguity

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If the same numbers told three different stories, which would you trust?

Identical values can yield opposite conclusions when the design changes from one-sample to two-sample to paired. That’s not statistics being fickle… it’s statistics being literal. The tool answers exactly the question you ask. So build an audit trail: assignment method, who did which condition, counterbalancing, timestamps, preprocessing steps. Block mistakes with human labels, not just

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What story will your ending make you believe?

People don’t remember averages… they remember the peak and the end. That’s why a longer, slightly softened finish can feel “better” than a shorter, brutal stop. Design your endings on purpose: a cool-down set, a last slide that resolves the question, a final five minutes of easy wins. If repetition matters, engineer the memory that

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Where do people get confused… and what would clarity cost?

Ambiguity taxes teams. In perception, confusion clusters around the boundary; in projects, it clusters around vague handoffs, soft deadlines, and unlabeled columns. The cure isn’t more data… it’s sharper signals. State the decision rule. Define the unit of analysis. Specify which rows belong to the same person. Then over-communicate once and measure the rework you

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What problem are you actually testing?

Every analysis answers a question… but not always the one you think. One group against a benchmark answers “Do we clear this bar?” Two independent groups answer “Which approach works better, on average?” The same people measured twice answers “Do people change when they face both conditions?” Misalign the design and the software will still

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Eight Tiny Experiments for Actionable SPSS

One Row, One PersonWhen one person lives across two rows, your analysis lies. One row per person, outcome in one column, group in another, rinse and repeat. That simple rule turns tangled sheets into answers you can trust. Name It So Future-You Smiles“var0001” is how mistakes breed. “score,” “group,” “time_ms” is how clarity spreads. Label

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