Keep Both Sides of the Story

Evidence is contrast. Every “yes” needs its “no,” every success its failure, every win its baseline of total attempts. Rates require denominators, and patterns require counter-patterns. Drop the “other half” and the tallest bars will always seduce you into over-reading. Keeping both sides also surfaces asymmetries that matter for action: maybe the success rate barely shifts, but the cost of a false positive doubles… very different decision. Preserve the full 2×2 or multi-cell structure even when you only plan to discuss one corner; it prevents you from mistaking volume for likelihood and from confusing composition effects with real change. And when you visualize, show both tails: counts and totals, hits and misses, present and absent. The point isn’t to make charts busier…it’s to make claims truer. Half the data is half the truth.

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